Peer learning dialogue: Designing and evaluating communication campaigns aimed at preventing undeclared work

This Peer Learning Dialogue (PLD) aimed to explore methods for how enforcement authorities‘ communication campaigns and information tools have been and can be designed and evaluated. It focused on the design and evaluation of communication campaigns. PLD participants explored if implementation of learning outcomes from this PLD are possible in their authority.

The first two PLD meetings were held in person, back-to-back on 11 and 12 February 2025 in Bratislava.

The first meeting on 11 February focused on sharing and discussing experiences and concrete examples regarding the planning and design of communication campaigns. The second meeting on 12 February focused on the evaluation and monitoring of communication campaigns and the use of information tools (e.g. apps) for evaluation purposes.

During the meetings, participants exchanged practical knowledge that they can apply in their respective Member States.